News, insights, artist spotlights, and updates from Master Made Studios.

Kenya's Unified Copyright Licence seeks to consolidate licensing obligations previously administered through multiple rights-management organisations. This study develops an integrated performance framework based on market coverage, compliance, collection efficiency, distribution effectiveness, governance and creator outcomes.

A conservative market model suggests Kenya's music licensing economy could exceed KSh 430 million annually — an expanded scenario approaches KSh 940 million. But the real question is why no one can say for certain.

Collective management depends on confidence among creators, licensees, regulators and the wider public. This instalment examines what a credible transparency framework for Kenya's music industry would look like.

Using published tariff structures and conservative assumptions, this analysis models Kenya's potential annual music licensing market — and asks what the numbers would look like if compliance were taken seriously.

Kenya's music-rights economy cannot be evaluated solely by royalty distributions. A credible evaluation must trace the full chain — from the licensable market to what artists actually receive.

Loud sounds have a price. Protect today. Hear tomorrow. Sound engineer and educator Mbarathi Karuga on the quiet, costly toll of a lifetime lived loud.

Seven years ago, Master Made Studios became more than an idea — it became a company. Today, as we mark seven years since incorporation, I find myself reflecting less on what we have achieved and more on what it has taken to get here.

Join Liz Njoroge, brand strategist and former artist manager with 12+ years of experience, for an in-person masterclass on clarifying your brand positioning, packaging your creative value, and scaling sustainably. Friday, 3rd July 2026 at 43 Apple Cross Road, Lavington.
Applications for our 2026 professional certificate programs are now open. Choose from Music Production, Studio Recording & Mixing, Live Sound Engineering, Audio Production for Broadcast, our Intensive Crash Course, industry masterclasses, and custom training.
We've moved to a new home at 43 Apple Cross Road in Lavington. In partnership with Sound Creations Ltd, we've launched our professional Academy, unveiled a brand-new website, and expanded our creative ecosystem — all under one roof.
We believe African creators deserve to own their work. Our CaaS model is designed to help artists build intellectual property that generates income long after release.
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